I personally feel we shouldn't take that love lightly! I know God's love covers our multitude of sins. And I don't believe we fall back and forth, in and out of salvation. Salvation is through Jesus, not anything we do. But I think it is very sad what we often do. And what we often do is confuse those who don't know the truth about Jesus. Someone may ask, "Oh, come on now, how really pressing is that?" Well, every person has another "end time" ...and we don't know when that will be either.